Yahoo - Senior Content Operations Analyst - Commerce | New York, NY - July 2023 - November 2024
Summary: Directed comprehensive SEO strategies across multiple high-traffic platforms.
- Yahoo Finance: Orchestrated content strategies for several verticals, driving a 15% increase in organic traffic and securing consistent top-two rankings for pillar pages on Google.
- Delivered weekly SEO performance reports with actionable insights, optimizing content based on key KPIs such as organic traffic, CTR, and keyword rankings.
- Collaborated with product teams to prioritize the development of finance calculators, leveraging market and competitive analysis to maximize search visibility and revenue potential.
- Implemented a scalable content refresh workflow using Airtable, streamlining processes and improving keyword rankings through strategic updates.
- Partnered with cross-functional teams, including editorial, product, and SEO, to align content initiatives with broader digital marketing goals, enhancing engagement and discoverability.
- AOL Finance: Collaborated with Editorial and SEO teams to develop data-driven content plans for AOL Finance, focusing on senior finance verticals such as retirement, savings, and budgeting.
- Recommended content updates based on past performance data, ensuring alignment with audience demand and SEO best practices to drive sustained engagement.
- Designed a structured content workflow prioritizing audience engagement, revenue growth, and SEO performance, balancing breaking news, trending topics, and evergreen content for maximum visibility and monetization.
- Yahoo Lifestyle: Optimized tentpole and trending content, improving engagement and organic visibility. Delivered SEO reports for Style, Gifting, and Home verticals, driving data-informed content strategy.
iProspect - New York, NY
- SEO Senior Manager | July 2022 - June 2023
- SEO Manager | May 2021 - July 2022
- SEO Senior Associate (Promoted to SEO Manager) | August 2019 - May 2021
Summary: Led SEO strategy for CPG, tech, and pharma brands, driving organic growth, engagement, and revenue. Cultivated strong client relationships by delivering tailored SEO solutions, leading to program growth and high client satisfaction rates.
- P&G (Gillette, Venus, Joy, Art of Shaving): Led SEO initiatives to support DTC expansion, increasing organic visibility and engagement. Built Looker dashboards to streamline reporting and data-driven decision-making.
- Conducted a content gap analysis for Gillette, identifying high-value search terms like 'beard styles' and 'facial hair styles.' Developed targeted content strategies that improved rankings and secured multiple featured snippets (answer boxes).
- Led keyword research and intent analysis to guide content creation, aligning editorial strategy with user needs. This approach drove higher engagement and improved conversion rates.
- Samsung: Developed and implemented a structured SEO workflow for high-stakes product launches, ensuring optimization before, during, and after launch.
- Resolved a critical visibility issue where experience pages outranked product landing pages by strategically applying no-index tags and scheduled redirects post-launch, improving search rankings and product discoverability.
- Led SEO strategy for Samsung's B2B product division, optimizing content for enterprise solutions and technical product pages. Developed structured workflows for product launches, ensuring search visibility and discoverability in competitive B2B markets.
- Reviewed and optimized content pre-publication to enhance search visibility, ensuring best practices for on-page SEO, keyword targeting, and structured content formatting
- Merck: Developed and executed SEO roadmaps for multiple brands, improving organic traffic and keyword rankings, and contributing to business growth.
- Utilized Smartsheet to streamline SEO project tracking, improving workflow efficiency and cross-team collaboration for multiple brands.
ForwardPMX - SEO Strategist | New York, NY— March 2017 - July 2019
Summary: Developed and executed long-term SEO strategies for businesses across finance, home improvement, and retail, focusing on organic growth, content optimization, and local search visibility.
- Led SEO strategy for ABC Home, reversing two years of traffic decline and achieving a 25% recovery in organic visibility through data-driven content enhancements.
- Optimized site architecture and content strategy for Ace Hardware’s re-platforming, resulting in double-digit organic traffic growth and a 30% improvement in non-brand rankings.
- Developed localized SEO strategies for national retailers like Ace Hardware and Batteries Plus, optimizing Google Business Profile listings and improving local search visibility.
- Designed and implemented SEO roadmaps that aligned with business objectives, improving engagement, conversions, and long-term organic performance.
Led content strategy improvements for Batteries Plus, strengthening local rankings and optimizing store-specific pages to enhance search visibility.
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