How Technical SEO Fixes Increased Product Page Traffic by 20% YoY

A major consumer electronics brand faced a critical visibility issue where non-converting experience pages were outranking high-value product landing pages in search results. Despite strong brand authority, users searching for key products were being directed to marketing-heavy pages instead of transactional product pages, leading to lost revenue opportunities and poor user experience.

To fix this, I implemented targeted technical SEO optimizations, ensuring that search engines prioritized product pages while maintaining a seamless user experience.

The site had multiple page types related to each product:

- Product Landing Pages – Designed for conversions, featuring specs, pricing, and purchase options.
- Experience Pages – Marketing-focused pages showcasing product stories, design elements, and brand messaging.

Despite strong on-page SEO for product pages, experience pages consistently ranked above them in search results. This led to:

- 📉 Lower conversions as users landed on non-transactional pages.
- 🔍 Keyword cannibalization, where multiple pages competed for the same terms.
- ❌ User confusion, as search intent was misaligned with page destinations.

Since experience pages were still valuable for branding, we needed a solution that improved search rankings for product pages without fully removing experience pages from the site.

To ensure Google prioritized product pages, I implemented a technical SEO fix in three key steps:

🔹 Applied No-Index Tags to Experience Pages – Prevented them from appearing in search results while keeping them accessible for internal linking and user navigation.

🔹 Scheduled Redirects Post-Launch – Set up temporary redirects from experience pages to product pages once a new product launch phase ended, ensuring product pages retained authority.

🔹 Optimized Internal Linking Structure – Ensured all category and hub pages linked directly to product pages, strengthening their SEO authority.

Results

✅ 20% YoY growth in organic traffic to product landing pages.

Results

✅ 20% YoY growth in organic traffic to product landing pages.

✅ Higher rankings for key product keywords, reducing cannibalization.

✅ Improved user experience, as searchers were directed straight to purchase pages instead of branding content.

Key Takeaway

✔ Page Type Hierarchy Matters – Not all pages should compete for rankings; aligning SEO strategy with user intent improves results.

✔ No-Index is a Powerful Tool – Used correctly, it helps prioritize high-value pages without harming overall visibility.

✔ Strategic Redirects Boost SEO – Smart, scheduled redirects preserve link equity while improving search rankings.