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The editorial process lacked structure, leading to duplicate content, inefficiencies, and missed updates. Editors often rewrote near-identical articles, cluttering the site instead of improving existing content. With no clear review system, articles were published and forgotten, resulting in outdated or low-value pages. The push for high content output encouraged quantity over strategy, leading to short, redundant pieces that added little value. Additionally, editors were unaware of older content, causing missed opportunities for optimization. Without a clear refresh cadence, important pages weren’t updated effectively, risking lower engagement and weaker search rankings.